agoda

The BaseCamp campaign

If travelling is an adventure, then hotels shouldn’t just be hotels–they should be basecamps from which to explore. agoda’s approach to selling aspirational travel was to turn the focus from their hotels, to everything exciting and worth discovering around each one.

My role included writing scripts and crafting video content from a bank of existing footage, as well as managing agoda’s main social channels for the campaign period, which included community management and creating additional always-on social content. Subsequently, I created the social content strategy for agoda’s follow-up tactical campaign.