Jessica is a creative.
Ideation grounded in strategy.
Copy crafted to bring ideas to life.
Creative campaigns that solve problems.
me
I’m a big fan of using my brain.
And I’m always down to collaborate with like-minded co-conspirators.
work
360 campaigns and creative strategy for brands ranging from fashion to fast food.
CV
Freelance Copywriter + Strategist | Dream Strategies
Mar 2024 - present
• Working with clients who are putting their dream projects out into the world, to craft deeply authentic brand stories + identities
• Developing clear, single-minded content and creative strategies for social media
• Writing compelling copy that I actually like
• In other words, all the best parts of being an advertising creative
Senior Copywriter | Section
Apr 2022 - Mar 2024
• Working directly with local and global clients as a creative partner to craft creative strategy and integrated campaigns on Uniqlo and Nikon accounts.
• Developed TikTok-focused content strategy and content creation for the region, to launch ByteDance’s TikTok Music app and maintain its social presence.
• Pitched for and won Bytedance, Pan Pacific Hotels Group and Community Fund
of Singapore accounts
• Creative lead capacity overseeing a team of copywriters, responsible for mentorship and upholding a high standard of copywriting craft and creative integrity.
Copywriter | Section
Oct 2021 - Apr 2022
Creative strategy, ideation and copywriting for social and digital-led campaigns—clients include Uniqlo, Nikon, Sony, Playstation and Bandai Namco.
Copywriter | Hogarth Worldwide
Jul 2020 - Sep 2021
TTL copywriting for FairPrice retail brands with a strong focus on print, digital, and direct + email marketing. I also conceptualised social and digital campaigns for brand launches, store openings, and always-on social media.
Junior Copywriter | Leo Burnett
Jan 2018 - Mar 2020
Created 360 campaigns spanning diverse channels like print, film, activations and digital, from concept to production, as part of McDonald’s AOR team. With additional ATL work for BMW and Sony.
Account Executive/Content Specialist | Publicis, Saatchi & Saatchi
Jul 2016 - Dec 2017
A hybrid suit-creative role where I handled client servicing, social media (content creation and community management) and long-form editorial copywriting for clients such as Audi, agoda, and Ministry of Manpower Singapore.