The McDonald’s App

Everything McDonald’s, finally in one place–an app with deals too good to ignore.

Thematic Film

Deals too good to ignore, protagonists who can’t do it anyway.

A key visual that actually does something

What’s the shortest distance between an ad and an app download? A tap. Out of home, in-store, digital. Every piece of communication was fitted with a QR code so anyone could point their smartphone camera in the right direction, shoot, and get taken straight to the McDonald’s app.