work

Audi

My role as content specialist involved communicating the technological specifics of Audi’s products, while staying true to the brand’s ethos of modern luxury and appealing to a younger generation of consumers.

To generate the scale and variety of content required for social media, I have had to be resourceful in searching for material, tapping into sources as diverse as the online community of Audi enthusiasts, to decades-old footage from the depths of Audi’s archives.